Defora Home
Defora Home is more than just an outdoor furniture brand. It is a statement of intent: to transform outdoor spaces into sanctuaries of calm, beauty, and well-being.
Rooted in Barcelona, Defora Home was born from the desire to offer honest, comfortable, and visually serene pieces — thoughtfully designed to enhance moments of connection, rest, and life under the open sky. Its catalog includes sofas, armchairs, parasols, tables, and side pieces, all conceived to blend effortlessly into their surroundings and deliver a long-lasting, gentle experience.
The visual identity was rebuilt from the ground up, embracing simplicity and respect for the product. The logotype, set in the typeface Untitled Sans, becomes a quiet yet refined container that gives full protagonism to what truly matters: the furniture itself. A silent identity, without distractions — one that breathes the same sense of tranquility that its pieces aspire to offer. The color palette echoes this philosophy: a deep yet soft anthracite black, a warm white, and a sand tone that evokes natural textures and serene landscapes. A trio of hues that not only dresses the brand, but shapes its entire atmosphere.
This is a multidisciplinary project — from logo redesign to art direction, photography, packaging, editorial design, and a full digital experience. The website, built upon a clean and airy grid, invites users to browse unhurriedly, like strolling through a gallery of well-thought-out pieces, delicately curated and calmly presented.
Photography plays a fundamental role. Studio shots capture each product with clarity and consistency, helping users compare, imagine, and choose. Outdoor imagery, on the other hand, seeks to evoke that ideal lifestyle — where surroundings mirror a warm, orderly, and livable interior. All of it under an art direction that celebrates essence, craftsmanship, and quiet beauty.
Defora Home does not simply sell furniture. It builds backdrops for well-being — with honesty, thoughtful design, and understated elegance.
Brand Identity
Visual Identity
Digital Design
Photography
Creative Direction
Editorial Design
Packaging
Rooted in Barcelona, Defora Home was born from the desire to offer honest, comfortable, and visually serene pieces — thoughtfully designed to enhance moments of connection, rest, and life under the open sky. Its catalog includes sofas, armchairs, parasols, tables, and side pieces, all conceived to blend effortlessly into their surroundings and deliver a long-lasting, gentle experience.
The visual identity was rebuilt from the ground up, embracing simplicity and respect for the product. The logotype, set in the typeface Untitled Sans, becomes a quiet yet refined container that gives full protagonism to what truly matters: the furniture itself. A silent identity, without distractions — one that breathes the same sense of tranquility that its pieces aspire to offer. The color palette echoes this philosophy: a deep yet soft anthracite black, a warm white, and a sand tone that evokes natural textures and serene landscapes. A trio of hues that not only dresses the brand, but shapes its entire atmosphere.
This is a multidisciplinary project — from logo redesign to art direction, photography, packaging, editorial design, and a full digital experience. The website, built upon a clean and airy grid, invites users to browse unhurriedly, like strolling through a gallery of well-thought-out pieces, delicately curated and calmly presented.
Photography plays a fundamental role. Studio shots capture each product with clarity and consistency, helping users compare, imagine, and choose. Outdoor imagery, on the other hand, seeks to evoke that ideal lifestyle — where surroundings mirror a warm, orderly, and livable interior. All of it under an art direction that celebrates essence, craftsmanship, and quiet beauty.
Defora Home does not simply sell furniture. It builds backdrops for well-being — with honesty, thoughtful design, and understated elegance.
Brand Identity
Visual Identity
Digital Design
Photography
Creative Direction
Editorial Design
Packaging