Octowave
Octowave is where the ocean meets motion, where technology merges with human effort. A brand born to rethink how we train in swimming, cycling, and running — and how we bring them together in the ultimate challenge: triathlon.
The identity of Octowave is a celebration of rhythm, precision, and progression. Inspired by the swell of the sea — the beginning and end of every triathlon — the brand universe is built with the same clarity and purpose as its method: the Intelligent Training System.
A system designed to prevent injuries, reduce mental fatigue, and foster sustainable improvement. Because at Octowave, every movement has meaning, and every step follows a direction.
The logotype captures the brand’s essence: strength, speed, and clarity. The main typeface, bold and slightly italic, conveys confidence and forward momentum. The secondary, more technical font references the data and algorithms behind every smart training decision.
Isotype becomes the brand’s emblem. An iconic, compact module — instantly recognizable and versatile — that encapsulates the brand’s three pillars: three sports (depicted as three overlapping “O” shapes), speed (suggested by motion streaks), and the sea (reflected in the repeated wave pattern seen from above). A design that, like a well-crafted training plan, flows, connects, and leaves an imprint. The color palette — a blend of fresh blues and whites — evokes a sense of trust, clarity, and vitality. Like a wave, moving forward with ease and intention.
Octowave is more than an agency. It’s a mindset. A way of approaching sport: intelligently, purposefully, and with design.
Brand Identity
Visual Identity
The identity of Octowave is a celebration of rhythm, precision, and progression. Inspired by the swell of the sea — the beginning and end of every triathlon — the brand universe is built with the same clarity and purpose as its method: the Intelligent Training System.
A system designed to prevent injuries, reduce mental fatigue, and foster sustainable improvement. Because at Octowave, every movement has meaning, and every step follows a direction.
The logotype captures the brand’s essence: strength, speed, and clarity. The main typeface, bold and slightly italic, conveys confidence and forward momentum. The secondary, more technical font references the data and algorithms behind every smart training decision.
Isotype becomes the brand’s emblem. An iconic, compact module — instantly recognizable and versatile — that encapsulates the brand’s three pillars: three sports (depicted as three overlapping “O” shapes), speed (suggested by motion streaks), and the sea (reflected in the repeated wave pattern seen from above). A design that, like a well-crafted training plan, flows, connects, and leaves an imprint. The color palette — a blend of fresh blues and whites — evokes a sense of trust, clarity, and vitality. Like a wave, moving forward with ease and intention.
Octowave is more than an agency. It’s a mindset. A way of approaching sport: intelligently, purposefully, and with design.
Brand Identity
Visual Identity